The Technology Is Fine. Your Workflow Is the Problem. A Forbes Council Post States the Obvious.
A Forbes Business Council post argues that marketing leaders fail to capture AI value because they do not redesign workflows around the technology. The source did not specify particular redesign frameworks or case study results.
This reframes AI adoption from a procurement decision to an organizational design problem. Buying the tool accomplishes nothing if the team's processes, handoffs, and decision rights remain configured for pre-AI operations. You must reengineer the work, not merely augment it.
The Forbes Business Council published the post. The specific author and their organizational affiliation were not detailed in the source provided.
Step 1: Pick one recurring marketing task you currently do weekly, such as writing social copy or analyzing campaign metrics. Document each step, including who approves what and where work stalls. Step 2: Identify exactly one step where an AI tool could produce a first draft, summary, or analysis, then define explicitly what human judgment must still apply after the AI output. Step 3: Rewrite the workflow sequence on paper, inserting the AI step and removing or compressing one previous step, then test this revised sequence once this week. Expected outcome: you will have a concrete before-and-after workflow comparison rather than a vague intention to 'use AI more.'