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2026-06-01 MARKETING☾ PM

Semrush now tracks brand mentions inside ChatGPT, Gemini, and Perplexity in one dashboard

Semrush released its AI Visibility Toolkit that scans ChatGPT, SearchGPT, Gemini, and Perplexity for brand presence. Figma AI generates layout variations from text prompts inside the same workflow. The toolkit aggregates visibility scores across all four platforms.

Teams replace separate manual checks with a single visibility score. They prioritize content that surfaces in AI answers instead of only traditional SERPs. Workflow time drops from hours to minutes per audit.

Behind Rankings tested the Semrush AI Visibility Toolkit on mid-size e-commerce sites and recorded a 30 percent faster detection of zero-click answer gaps.

Step 1: Open Semrush, navigate to the AI Visibility Toolkit, and enter your brand domain. Step 2: Select ChatGPT, Gemini, and Perplexity as target engines, then run the scan. Step 3: Export the visibility report and add the lowest-scoring queries to your content calendar at https://www.semrush.com.

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