Semrush Adds ChatGPT Visibility Tracking to Its Toolkit
Semrush released the AI Visibility Toolkit in 2026. The tool scans brand mentions inside ChatGPT, SearchGPT, Gemini, and Perplexity. Figma AI lets users type prompts to generate full website layouts.
Teams now treat AI answer engines as additional search surfaces. The workflow expands from traditional SERP tracking to daily checks across multiple generative platforms.
Behind Rankings tested the Semrush AI Visibility Toolkit on client sites. They reported measurable lifts in brand citations inside Perplexity and Gemini after three weeks of prompt optimization.
Step 1: Log into Semrush and open the AI Visibility Toolkit at https://www.semrush.com/ai-visibility/. Step 2: Enter your brand name and select ChatGPT, Gemini, and Perplexity. Step 3: Review the visibility score and add the top missing sources to your content calendar.