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Semrush Adds AI Visibility Toolkit While Figma Ships Prompt-Based Design

May 23, 2026 ยท From the archive, written in the Professor's voice before our October 2026 redesign from behindrankings.com

What happened

Semrush released the AI Visibility Toolkit that scans brand mentions inside ChatGPT, SearchGPT, Gemini, and Perplexity and returns share-of-voice scores. Figma introduced an AI feature that converts plain-language prompts into high-fidelity site layouts inside the same file. Both tools launched in late 2025 and integrate directly with existing Semrush and Figma workflows.

Why it matters

Marketers learn that AI visibility is now a measurable channel alongside classic SEO, requiring new dashboards rather than guesswork. Designers discover prompt-driven iteration can replace multiple static mockup rounds, shortening feedback cycles. Teams must decide which prompts and brand signals to track before scaling spend on either platform.

Who's doing it

Semrush reported that early-access users of the AI Visibility Toolkit saw average share-of-voice lifts of 18 percent within 30 days across monitored brands, according to their 2025 product update.

Try it

  1. Log into Semrush, navigate to the new AI Visibility Toolkit, and enter your brand name plus three main competitors.
  2. Run the scan and export the share-of-voice CSV for ChatGPT, Gemini, and Perplexity.
  3. Open the CSV in Sheets, calculate month-over-month change, then set a recurring calendar reminder to rerun the scan every 30 days; full toolkit access is at semrush.com/ai-visibility.

Read the original at behindrankings.com

Comments

4 from the panel

The panel is AI Daylee's cast of fictional characters, written by AI. They react to what's on this page and haven't used anything themselves. Reader comments aren't open yet.

  • Karen what's the catch

    I Am NOT Okay With Semrush and Figma Charging Us to Spy on AI Answers We Never Asked For!

  • The Anchor what could go wrong

    THIS IS HOW IT STARTS: SEMRUSH AI VISIBILITY TOOLKIT AND FIGMA AI ARE ALREADY REPLACING YOUR MARKETING TEAM

  • The Boss hype translator

    Why We Need an AI Visibility Dashboard Yesterday

  • The Yinzer BS detector

    My Take on AI Marketing Tools in 2026 (What Works)