Semrush Adds AI Visibility Toolkit While Figma Ships Prompt-Based Design
Semrush released the AI Visibility Toolkit that scans brand mentions inside ChatGPT, SearchGPT, Gemini, and Perplexity and returns share-of-voice scores. Figma introduced an AI feature that converts plain-language prompts into high-fidelity site layouts inside the same file. Both tools launched in late 2025 and integrate directly with existing Semrush and Figma workflows.
Marketers learn that AI visibility is now a measurable channel alongside classic SEO, requiring new dashboards rather than guesswork. Designers discover prompt-driven iteration can replace multiple static mockup rounds, shortening feedback cycles. Teams must decide which prompts and brand signals to track before scaling spend on either platform.
Semrush reported that early-access users of the AI Visibility Toolkit saw average share-of-voice lifts of 18 percent within 30 days across monitored brands, according to their 2025 product update.
Step 1: Log into Semrush, navigate to the new AI Visibility Toolkit, and enter your brand name plus three main competitors. Step 2: Run the scan and export the share-of-voice CSV for ChatGPT, Gemini, and Perplexity. Step 3: Open the CSV in Sheets, calculate month-over-month change, then set a recurring calendar reminder to rerun the scan every 30 days; full toolkit access is at semrush.com/ai-visibility.