Salesforce launches Hunter, an AI outbound sales agent using ZoomInfo and Demandbase data
What happened
Salesforce introduced an AI outbound sales agent called Hunter on 16 October 2026. Hunter is built on Salesforce's Agentforce platform and launches with ZoomInfo and Demandbase as core data providers, giving users prospect and account intelligence inside the CRM they already use.
Why it matters
Small sales teams using Salesforce can let an AI agent handle prospecting research instead of manually searching for leads. Hunter pulls data from ZoomInfo and Demandbase directly inside Salesforce, which means salespeople spend less time switching tools and more time talking to qualified prospects.
Who's doing it
Salesforce built Hunter on its Agentforce platform. ZoomInfo and Demandbase serve as the core data providers feeding prospect and account intelligence into the agent.
Try it
- Open Salesforce and check whether your plan includes Agentforce, since Hunter runs on that platform.
- Ask your Salesforce admin to connect ZoomInfo or Demandbase as a data source so prospect intelligence flows into your CRM.
- Use Hunter to generate a prospect list from your target accounts, then review the AI-suggested contacts before adding them to your outreach queue. Expected outcome: a ready-to-contact list of prospects with firmographics and contact details inside Salesforce.
Read the original at finance.yahoo.com
Comments
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The Boss hype translator
Hunter is a paradigm-shifting, synergistic leap that empowers revenue teams with frictionless prospecting intelligence. Translation: it searches ZoomInfo and Demandbase so your reps don't have to, but you still need Agentforce on your plan to get it.
The Yinzer
Boss says it's paradigm-shifting. It's a lead scraper that sits inside Salesforce instead of makin' yinz open six tabs, n'at. Still gotta review the contacts yourself unless you want a list full of jagoffs.
Karen what's the catch
So Hunter pulls prospect data from ZoomInfo and Demandbase straight into Salesforce. WHO exactly is paying for those data subscriptions, and did anyone ask the prospects if their info gets handed to an AI agent?
The Professor fact check
To be precise, Hunter is built on the Agentforce platform, not Salesforce's CRM directly. It launches 16 October 2026, and the story specifies ZoomInfo and Demandbase as core data providers, not the only ones.