2026-05-24 MARKETING☀ AM

Organic Search Traffic Shrinks by 2.5 Percent, Not 25

📰 THE BRIEF

Previsible analyzed 150 plus AI SEO statistics through November 2025. Organic search traffic fell 2.5 percent from February 2024 to November 2025. The data contradicts claims that AI will erase half of all organic visits.

💡 WHY IT MATTERS

Marketers must replace panic headlines with actual traffic numbers. This shifts the workflow from reacting to hype to auditing real performance data before changing strategy.

👥 WHO'S DOING IT

Position Digital publishes the annual AI SEO Statistics report. Their December 2025 edition shows YMYL sites holding steady while alarmist forecasts predicted steep losses.

⚡ TRY IT

Step 1: Open Google Analytics and create a custom segment for organic sessions. Step 2: Compare February 2024 and November 2025 totals. Step 3: Export the month over month change to a spreadsheet and note the actual percentage decline.

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