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2026-05-18 MARKETING☀ AM

Organic Search Traffic Holds Steady Despite AI Overhype

Previsible analyzed search data from February 2024 through November 2025. They found organic traffic declined only 2.5 percent overall. Claims of 25 percent or 50 percent drops proved inaccurate.

Teams should base SEO strategy on measured data instead of dramatic forecasts. Small traffic shifts do not justify abandoning proven organic tactics. Consistent tracking prevents reactive decision making.

Position Digital reviewed the Previsible December 2025 report on YMYL sites. They maintained steady rankings by continuing standard optimization rather than chasing AI-only fixes.

Step 1: Go to https://www.position.digital/blog/ai-seo-statistics/ and download the full Previsible report. Step 2: Compare your own Google Search Console traffic from February 2024 to the current month. Step 3: Calculate the percentage change and adjust only those pages showing real declines.

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