Organic Search Traffic Has Not Collapsed
Previsible examined organic search traffic from February 2024 to November 2025 and found only a 2.5 percent decline. The analysis covered YMYL sites and compared actual measured traffic against predictions of 25 percent or 50 percent drops. Data came from the Position Digital report on AI SEO statistics published in December 2025.
This shows marketers should test claims about AI destroying search before rewriting entire strategies. Relying on measured traffic data rather than headlines prevents overreaction. Teams that track their own numbers can adjust content without panic.
Position Digital published the December 2025 AI SEO statistics report that tracked the 2.5 percent decline across multiple YMYL domains. Their dataset provides a benchmark others can compare against their own analytics.
Step 1: Open Google Search Console and export the last 16 months of organic traffic data. Step 2: Calculate the percentage change between your earliest and latest month. Step 3: Compare your result to the 2.5 percent figure at https://www.position.digital/blog/ai-seo-statistics/ to see whether your site follows the reported trend.