Organic Search Traffic Has Fallen 2.5 Percent, Not 25 Percent
Position Digital compiled over 150 statistics from Previsible showing that organic search traffic declined only 2.5 percent between February 2024 and November 2025. The study examined YMYL sites specifically and found no evidence for dramatic 25 or 50 percent drops predicted by some commentators.
Marketers should stop planning around exaggerated collapse narratives. Small measured declines require incremental optimization rather than wholesale strategy changes. Data driven planning replaces panic with targeted adjustments.
Position Digital released the report at position.digital/blog/ai-seo-statistics in December 2025 and documented the 2.5 percent decline using Previsible traffic data.
Step 1: Visit https://www.position.digital/blog/ai-seo-statistics and download the full data table. Step 2: Compare your site analytics month by month using the same February 2024 to November 2025 window. Step 3: Identify pages with traffic drops above 2.5 percent and apply the report's listed on page fixes.