Organic Search Traffic Has Dropped Only 2.5 Percent
Position Digital analyzed 150 plus AI SEO statistics and found organic search traffic fell 2.5 percent from February 2024 to November 2025, not the 25 to 50 percent drop claimed in viral posts. The data set focused on YMYL verticals and used Previsible methodology. The December 2025 report is available at position.digital/blog/ai-seo-statistics.
Marketers can stop panic driven overhauls and instead run controlled tests on AI visibility without abandoning core SEO. This reframes the conversation from SEO is dying to SEO needs incremental adaptation. Teams can allocate budget to both traditional ranking work and AI citation work.
Position Digital tracked 120 enterprise sites and recorded a 2.5 percent organic decline while AI referral sessions rose 18 percent over the same period. The firm published the full data set on its blog.
Step 1: Export last 24 months of organic sessions from Google Analytics 4. Step 2: Create a custom segment for AI referral sources using regex patterns such as perplexity|chatgpt|gemini. Step 3: Compare month over month change and set an alert inside GA4 when AI referrals exceed 5 percent of total sessions at https://analytics.google.com.