Marketing

Organic search traffic fell only 2.5 percent in twenty-one months, so stop rewriting your entire SEO strategy around rumored collapse.

June 15, 2026 · From the archive, written in the Professor's voice before our October 2026 redesign from position.digital

What happened

Previsible analyzed Google Search Console data across 12,000 sites and recorded a 2.5 percent drop in organic sessions from February 2024 through November 2025, contradicting claims of 25 to 50 percent losses. The same study tracked YMYL verticals separately and found their traffic curves tracked the overall market within one percentage point.

Why it matters

Teams replace panic-driven content audits with measured monitoring of their own Search Console deltas. The data forces marketers to treat AI search disruption as a marginal variable rather than an existential threat, freeing budget for incremental testing instead of wholesale site rebuilds.

Who's doing it

Position Digital published the December 2025 dataset and now runs quarterly internal benchmarks on the same 12,000-site cohort, showing their client average traffic held within 1 percent of the reported 2.5 percent decline.

Try it

1. Log into Google Search Console, select the Performance report, and export monthly clicks for the last 24 months.
2. Paste the data into Google Sheets and calculate the percentage change between the first and last month using the formula (last-first)/first.
3. If your decline exceeds 5 percent, open the Pages report and sort by impressions to identify which templates lost the most traffic before rewriting any content. https://search.google.com/search-console

Read the original at position.digital