Organic Search Holds Steady: New Data Shows Only a 2.5 Percent Drop, Not Collapse
Position Digital analyzed 150 plus AI SEO statistics and found organic search traffic declined just 2.5 percent from February 2024 to November 2025. The study focused on YMYL verticals and rejected claims of 25 to 50 percent losses. Source is the December 2025 update at position.digital.
Teams should stop panic planning around AI replacing search and instead double down on content quality signals. This reframes budget conversations from defensive cuts to measured testing of AI assisted workflows. The data supports continuing SEO investment rather than wholesale pivots.
Position Digital published the full dataset and continues to track the same cohort monthly, showing stable rankings for sites that maintained E-E-A-T standards. Several enterprise clients used the report to justify keeping 2026 SEO headcount flat.
Step 1: Visit https://www.position.digital/blog/ai-seo-statistics/ and download the latest CSV. Step 2: Filter rows for your industry and compare your site traffic change against the 2.5 percent benchmark. Step 3: Present the comparison in your next stakeholder meeting to defend current SEO spend.