Organic Search Holds Steady Despite AI Hype
Previsible analyzed search traffic from February 2024 to November 2025 and found organic traffic declined only 2.5 percent overall. The study examined YMYL sites and corrected overstated claims that AI would slash traffic by 25 to 50 percent. Data came from Position Digital's December 2025 report at position.digital/blog/ai-seo-statistics.
This data shows marketers should measure actual traffic changes rather than accept dramatic forecasts. It encourages testing AI tools against real performance metrics instead of abandoning established SEO practices. Teams learn to treat AI as one variable among many rather than a total replacement for search strategy.
Position Digital reviewed traffic logs across multiple YMYL domains and reported the modest 2.5 percent drop. Their findings appear in the December 2025 AI SEO Statistics report.
Step 1: Open Google Search Console and export organic traffic data for the past 18 months. Step 2: Calculate the percentage change between your earliest and latest month using a spreadsheet. Step 3: Compare your results to industry benchmarks at position.digital/blog/ai-seo-statistics to see whether your site follows the 2.5 percent average decline.