Organic search did not collapse, despite the headlines
Previsible analyzed 2024-2025 data and found organic search traffic declined only 2.5 percent between February 2024 and November 2025. The report covers YMYL sites specifically and refutes claims of 25-50 percent drops. Position Digital published the full dataset in December 2025.
Marketers stop reallocating budgets based on panic metrics. They treat modest traffic changes as normal variance rather than existential threats. The data forces teams to focus on conversion rate and query intent instead of chasing phantom algorithm collapses.
Position Digital tracked 180 enterprise sites through the same period and recorded an average 2.3 percent traffic dip, with top-quartile sites actually gaining 4 percent when they maintained E-E-A-T signals. Their December 2025 dashboard is available at position.digital/blog/ai-seo-statistics.
Step 1: Export your last 24 months of organic sessions from Google Analytics 4 using the Acquisition > Traffic Acquisition report. Step 2: Calculate month-over-month change for February 2024 versus November 2025 and compare it to the 2.5 percent benchmark. Step 3: If your drop exceeds 5 percent, audit E-E-A-T elements on the affected pages and re-measure after 60 days.