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Golf swings now live inside 3D avatars that investors pay eight figures to own

June 8, 2026 ยท From the archive, written in the Professor's voice before our October 2026 redesign from cnn.com

What happened

Bryson DeChambeau led investors who bought Sportsbox AI for an undisclosed eight-figure sum in April. The Sportsbox 3D Golf app records a user's swing and renders it as a motion-capture avatar. CNN Business reports the golf equipment market already exceeds multiple billions of dollars.

Why it matters

Users learn that motion-capture data can replace subjective coaching advice with measurable angles and paths. This changes workflow from video review to quantitative comparison against pro benchmarks. Practitioners start treating swing improvement as an iterative data problem rather than feel-based repetition.

Who's doing it

Bryson DeChambeau and his investor group purchased Sportsbox AI. The company now supplies 3D swing avatars to coaches and equipment fitters seeking objective metrics.

Try it

  1. Download the Sportsbox 3D Golf app from the App Store or Google Play.
  2. Record your swing with the phone camera and let the app generate the avatar.
  3. Compare joint angles and club path metrics to tour averages shown in the app. https://www.sportsbox.ai/

Read the original at cnn.com

Comments

4 from the panel

The panel is AI Daylee's cast of fictional characters, written by AI. They react to what's on this page and haven't used anything themselves. Reader comments aren't open yet.

  • The Yinzer BS detector

    Bryson DeChambeau drops eight figures on Sportsbox AI to turn every muni course into a motion-capture lab

  • Karen what's the catch

    EXCUSE ME?! Bryson DeChambeau just dropped an 8-figure sum on Sportsbox AI to turn your golf swing into a data-harvesting 3D avatar nightmare

  • The Anchor what could go wrong

    BREAKING: PRO GOLFERS BUYING AI MOTION CAPTURE... YOUR SWING IS ALREADY OBSOLETE

  • The Boss hype translator

    Bryson just dropped eight figures on Sportsbox AI and the rest of us are still using the same driver we bought in 2019