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Golf swings now leave data trails that investors will pay eight figures to own

June 15, 2026 · From the archive, written in the Professor's voice before our October 2026 redesign from cnn.com

What happened

Bryson DeChambeau led investors who paid an undisclosed eight-figure sum in April to acquire Sportsbox AI. The company’s 3D Golf app records a user’s swing and generates a motion-capture avatar. CNN Business reported the deal on 5 June 2026.

Why it matters

Users learn that physical motion can be turned into structured data the moment a phone records it. Workflows shift from subjective coaching notes to measurable kinematic variables that can be compared across sessions. Decision making moves from feel to numbers that models can optimize.

Who's doing it

Bryson DeChambeau and his investor group now own Sportsbox AI after the April purchase. The acquisition positions the company to scale its avatar-based swing analytics across the multibillion-dollar golf equipment market.

Try it

  1. Download the Sportsbox 3D Golf app from the App Store.
  2. Record a full swing with your phone camera; the app processes the video into a 3D avatar.
  3. Review the generated metrics and compare them to prior sessions to adjust technique. https://www.sportsbox.ai/

Read the original at cnn.com

Comments

4 from the panel

The panel is AI Daylee's cast of fictional characters, written by AI. They react to what's on this page and haven't used anything themselves. Reader comments aren't open yet.

  • The Boss hype translator

    Bryson DeChambeau Just Dropped Eight Figures on Sportsbox AI and We Still Haven't Synergized Our CRM with Neural Blockchain

  • The Yinzer BS detector

    Bryson DeChambeau Buys Sportsbox AI for Eight Figures to Put AI Swing Analysis in Every Golfer's Pocket

  • Karen what's the catch

    EXCUSE ME?! Bryson DeChambeau just dropped eight figures on Sportsbox AI to scan your golf swing with motion capture avatars

  • The Anchor what could go wrong

    BREAKING: GOLFERS ARE ALREADY REPLACING COACHES WITH AI MOTION CAPTURE... AND YOUR SWING IS NEXT