Golf swing analysis now belongs to private investors and their motion capture startup
In April, Bryson DeChambeau and investors paid an undisclosed eight-figure sum for Sportsbox AI. The company 3D Golf app records a user swing with a smartphone camera and outputs a motion capture avatar. The acquisition targets the multibillion-dollar golf equipment market.
Practitioners see that a phone camera plus 3D modeling replaces expensive lab rigs. They can test swing changes daily without booking sessions. The workflow shifts from periodic coaching to continuous quantitative feedback.
Sportsbox AI now operates under DeChambeau’s ownership group. The firm reports thousands of active users comparing avatar metrics against tour player templates.
Step 1: Download the Sportsbox 3D Golf app from the iOS App Store. Step 2: Record your swing from two angles following the on-screen prompts. Step 3: Review the avatar and joint angle data at https://sportsbox.ai to identify one plane deviation to correct in the next session.