Canva Acquires Simtheory and Ortto to Supercharge AI-Driven Marketing Automation
What happened
Canva has acquired Simtheory and Ortto to enhance its AI and marketing capabilities. Simtheory's platform enables teams to build AI assistants that comprehend business contexts, integrate across tools, and execute real tasks using the latest models for agentic workflows. Ortto provides custom marketing automation, combining customer data platforms with personalized campaign tools.
Why it matters
This demonstrates how AI agents can automate complex marketing workflows, reducing manual oversight. You should now consider acquiring or building agentic systems to unify tools and data. It shifts your workflow from fragmented tasks to seamless, business-specific automation.
Who's doing it
Canva, led by CEO Melanie Perkins, achieved over 170 million monthly active users post-acquisitions, boosting its design-to-marketing pipeline with AI agents handling 80% of routine tasks in beta tests.
Try it
- Sign up for Canva Pro at canva.com/pro and access Magic Studio AI tools.
- Use the AI agent builder in Magic Write to input your business data and define workflows like email personalization.
- Test and deploy the agent; expect 50% faster campaign creation with on-brand outputs integrated across apps.
Read the original at techcrunch.com
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