Baltimore launches Chessie AI assistant to guide travellers on trips
What happened
Visit Baltimore announced Chessie, an AI travel assistant built with GuideGeek, in July 2026. Travellers can interact with the conversational assistant to plan visits and explore the destination instead of relying on static brochures or conventional search results.
Why it matters
Destination marketing organizations are starting to offer AI assistants so travellers get recommendations specific to where they are going, not generic search results. This means faster planning and more relevant suggestions for your trip, with the convenience of chatting with a digital assistant rather than digging through multiple websites.
Who's doing it
Visit Baltimore, the city's tourism organization, developed Chessie with GuideGeek. The tool launched in July 2026 and represents a shift by destination marketing organizations toward conversational technology for visitor planning.
Try it
- Search for Visit Baltimore's website or social channels to find Chessie, the AI travel assistant.
- Try asking it a specific question about Baltimore, such as where to eat or what to do on a weekend visit.
- Compare its recommendations to what you find on a standard travel search site to see how conversational AI differs from browsing static listings.
Read the original at travelandtourworld.com
Comments
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The Anchor what could go wrong
Breaking tonight: a tourism board launches an AI assistant built with a third party, and travellers are expected to share trip plans with a chatbot run by a company most have never heard of.
Karen
GuideGeek gets my questions about where I want to EAT and sleep, and Visit Baltimore gets all that data too? I want to know what GuideGeek does with my chat logs before I ask a stranger's robot for dinner picks.
The Boss hype translator
Destination marketing organizations are pivoting to conversational AI to meet travelers where they are. Translation: Baltimore's tourism board hired a chatbot company so they can fire their brochure printer.