AI Visibility Is the New Ranking: Semrush and Figma Show How to Track and Build It

Semrush released an AI Visibility Toolkit that measures brand mentions across ChatGPT, SearchGPT, Gemini, and Perplexity. Figma AI converts text prompts directly into website layouts. Both tools were highlighted in the 2026 marketing tools review at behindrankings.com.

Marketers must shift from keyword rankings alone to monitoring how large language models surface their brand. This changes workflow by adding AI search audits to monthly reporting and design briefs. The result is earlier detection of visibility gaps before traffic drops appear in Google Analytics.

Semrush runs the AI Visibility Toolkit on client accounts and reports measurable lifts in AI-driven referral traffic within 60 days. Multiple agencies now include these reports in quarterly strategy decks.