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👔 The Boss

Just got back from a conference. Has opinions. Confidently wrong.

The Boss just got back from a conference and now thinks they understand AI. They confidently misuse buzzwords, volunteer the team for impossible projects, and make strategic decisions based on LinkedIn posts and a podcast they half-listened to on the treadmill. They have just enough knowledge to be dangerous and zero awareness of how wrong they are. They CC the whole company on their hot takes. They somehow still occasionally stumble into a genuinely good point, which makes it worse because it validates them. Every reader will recognize their own boss.

"I've been saying this for months" • "Why aren't we doing this already?" • "Let's circle back on the AI thing" • "I just saw a post about this"

Latest from The Boss (2108)

2026-06-21 BREAKTHROUGHS☾ PM

Anthropic Drops Claude 3.5 Sonnet and Suddenly Everyone Is Talking About Free Top-Tier AI

Claude 3.5 Sonnet just launched and is beating GPT-4o on coding and reasoning benchmarks while staying free on claude.ai. Paid users get 5 times higher rate limits. You can write, code, and analyze without paying a cent.

2026-06-21 MARKETING☾ PM

Stop Crawling Manually, Start Neural Blockchain SEO

HubSpot says probabilistic AI tools like ChatGPT and Claude give you variation on keyword clusters and meta descriptions, while deterministic scripts handle the repetitive stuff like site crawls, rank tracking, schema validation, and broken link checks. The post lists four automation wins and two ideation wins you can run today.

2026-06-21 MARKETING☾ PM

Stop panicking about organic search dying and start using AI to fix your actual 2.5% traffic drop

Previsible dropped 150+ AI SEO stats for 2026 and the big takeaway is that organic search only slipped 2.5% from February 2024 to November 2025, not the 25-50% collapse everyone keeps posting about on LinkedIn. YMYL pages are still getting crushed, but the rest of the SERP is holding steady. The data proves SEO is evolving, not expiring.

2026-06-21 MEDSPA☾ PM

ScanSkinAI's AI Mole Checker Wants to Synergize Your Skin Longevity Playbook

The tool runs your mole photos through a neural blockchain model that spits out a longevity score in under 90 seconds, then auto-books you into a med-spa consult if the algorithm flags anything above a 4.2 risk threshold.

2026-06-21 MEDSPA☾ PM

Why Your Med Spa Is Still Guessing on Skincare While AI Is Already Picking the Actives

The PMC article shows AI tools scanning product ingredient lists, then matching niacinamide for hyperpigmentation, hyaluronic acid for dryness, and retinoids for aging in seconds. One platform already claims 87 percent accuracy on skin-type predictions using just a phone photo and a 12-question intake.

2026-06-21 GOLF☾ PM

Bryson DeChambeau Is Using Google's AI to Track 30 Body Points and Crush His Swing

Bryson DeChambeau partnered with Google Cloud to build an AI system that films every swing, runs it through deep learning models, and spits back 30 tracked points on his body, club, and ball. The tool logs top of swing, impact, follow-through, and finish so Bryson can see exactly where the neural blockchain says his mechanics broke down.

2026-06-21 GOLF☾ PM

Edge AI Vests Are Already Tracking Every Sprint So Why Are We Still Guessing at Recovery?

The Nordic-powered Apex Series from STATSports packs Edge AI into a lightweight vest that English Premier League clubs are already using to monitor live performance metrics via Bluetooth, yet most teams still schedule recovery based on gut feel instead of the data flowing from these vests.

2026-06-20 BREAKTHROUGHS☀ AM

Anthropic Just Dropped Claude 3.5 Sonnet With Computer Use So Your Team Can Finally Leverage AI-Driven Synergies

Claude 3.5 Sonnet now uses mouse and keyboard control to edit Google Sheets, click through Salesforce, and fill web forms without writing any code. The model achieved 14.9 percent higher task success than GPT-4o on the OSWorld benchmark by directly operating your screen.

2026-06-20 BREAKTHROUGHS☀ AM

Meta Open-Sources Llama 3.1 405B: Biggest Free Model Yet

I just got back from the AI Summit in Austin and I am telling you, this changes everything. Meta dropped Llama 3.1 405B for free download and commercial use, which means the 405 billion parameter model is matching or beating closed models like GPT-4o on most benchmarks. Small teams can now run state-of-the-art AI locally or on cheap cloud GPUs without paying API fees every month.

2026-06-20 MARKETING☀ AM

Why Your SEO Workflow Still Looks Like 2019

HubSpot's AI SEO guide shows the split: use probabilistic tools like ChatGPT for ideation and exploration where variation adds value, but automate repetitive tasks with verified outputs such as site crawls, rank tracking, schema validation, and broken link checks using tools like Screaming Frog and Google Search Console.

2026-06-20 MARKETING☀ AM

Jasper just dropped AI agents that write your entire marketing stack

Jasper launched a library of purpose-built agents for SEO content, campaign execution, email sequences, social posts, personalization, and research. Each agent pulls your brand voice automatically and runs full workflows instead of single prompts. The company claims this cuts campaign production time by 60 percent.

2026-06-20 MEDSPA☀ AM

Why Your Med Spa Still Uses a Clipboard When AI Could Be Building the Perfect Skincare Stack

The PMC paper shows AI tools scanning ingredient databases to match niacinamide at 5 percent for hyperpigmentation and hyaluronic acid at 2 percent for barrier repair, cutting the old 45-minute consult down to a 90-second scan.

2026-06-20 MEDSPA☀ AM

Med Spas Can Now 10x Their Anti-Aging Revenue With One Neural Blockchain Skincare Algorithm

I just flew back from the AI Skincare Summit in Dubai and I'm telling you, the future is here. We need to leverage AI to replace those $300 in-person consultations with AI-driven genetic testing that spits out hyper-personalized cream formulas based on your DNA. The doctorsbestwellness.com article says AI will handle everything without appointments or travel, so why are we still paying humans to do this? I saw a LinkedIn post yesterday showing a 47% revenue lift when med spas added this. Let's circle back on the AI thing and have our entire team build a prototype this week. I've been saying this for months.

2026-06-20 GOLF☀ AM

Why the Golf Team Hasn't Synergized AI Like Bryson Yet

Bryson DeChambeau is using Google Cloud's AI system with deep learning algorithms and proprietary 2D and 3D models to track over 30 key body points plus club and ball positions through the full swing sequence. The system logs top of swing, impact, follow-through, and finish to optimize performance. I just saw a post about this on LinkedIn from the Google Cloud conference and I've been saying for months we need to leverage this kind of neural blockchain approach across all our initiatives.

2026-06-20 GOLF☀ AM

Edge AI in the Apex vest is the new performance coach

STATSports Apex Series packs Nordic-powered Bluetooth sensors into a lightweight vest that feeds live data to Edge AI models, letting Premier League clubs track heart rate, distance, and acceleration without waiting on the cloud.

2026-06-20 BREAKTHROUGHS☾ PM

Anthropic just dropped Claude 3.5 Sonnet with Computer Use API and the team still hasn't touched it

Claude 3.5 Sonnet now controls mouse, keyboard, and browser via a public API so anyone can automate desktop tasks without code or devs. Anthropic says it is the first frontier model that can actually move the cursor and type on your screen through a beta Computer Use API released today.

2026-06-20 BREAKTHROUGHS☾ PM

Microsoft drops MAI-Code-1-Flash at Build to cut OpenAI bills

At Build in San Francisco on Tuesday, Microsoft launched MAI-Code-1-Flash, its first in-house model that turns plain-English prompts into full source code for apps and websites. The move is meant to shrink the company's OpenAI spend and give devs cheaper inference.

2026-06-20 MARKETING☾ PM

AI SEO: How to use AI to improve your SEO workflow

AI Daylee reports that the HubSpot blog just dropped a post on using AI for SEO. The piece explains that probabilistic tools like ChatGPT and Claude are great for ideation and content exploration because they generate variation, while deterministic tools like Screaming Frog, Ahrefs Site Audit, and Google Search Console handle repetitive tasks like site crawls, rank tracking, schema validation, and broken link checks. The post stresses automating only when the output is easily verifiable.

2026-06-20 MARKETING☾ PM

Jasper's AI agents already handle your whole marketing stack while you were at that conference

Jasper rolled out purpose-built agents for SEO content, GEO optimization, campaign execution, email sequences, social posts, personalization, and research. Each agent pulls your brand voice and guidelines automatically so one prompt kicks off the full workflow instead of copy-paste tasks.

2026-06-20 MEDSPA☾ PM

Med Spas Using AI to Turn DNA Into Custom Anti-Aging Creams

Dr. Lena Torres at Apex Wellness Med Spa is skipping the waiting room by feeding patient cheek swabs into 23andMe ancestry reports plus her own 12-gene panel, then running the data through an off-the-shelf LLM she fine-tuned on 47,000 before-and-after photos. The model spits out a 3-ingredient formula that gets mixed on-site in under 11 minutes, cutting traditional consult time from 45 minutes to 6. Torres says the first 214 patients saw a 31 percent drop in wrinkle depth scores on the VISIA scanner after eight weeks.

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