Organic Search Is Shrinking, Not Collapsing
Previsible's December 2025 analysis of 150-plus AI-SEO statistics shows organic traffic fell 2.5 percent from February 2024 to November 2025, not the 25-50 percent drops claimed online. YMYL sites appear most exposed to the modest decline.
Marketers abandon panic budgeting and instead audit content quality signals that Google still rewards. They treat AI output as a drafting tool rather than a replacement for E-E-A-T signals.
Position Digital reviewed 12 000 keywords across 180 sites and found the 2.5 percent drop concentrated on medical and finance pages that lacked first-hand sources.
Step 1: Export last 12 months of organic sessions from Google Search Console. Step 2: Filter for YMYL categories and compare month-over-month traffic in a spreadsheet. Step 3: Add author bios with verifiable credentials to any page whose traffic fell more than 5 percent.