Well, Actually: Two Billion Users Later, Your SEO Strategy Is Archaeology
Google AI Overviews now reach 2 billion users. AI-generated results dominate informational keyword searches. Traditional SEO, that quaint practice of chasing rankings, has become insufficient.
Visibility now requires optimization for AI mentions, not merely search engine position. Marketers must engineer content that AI systems surface and cite. Your thinking must shift from page-one obsession to being the source that AI systems quote.
Google operates this system at scale. The analysis comes from SEO Profy, which tracks these AI SEO statistics.
Step 1: Search your brand or product category in Google and note whether an AI Overview appears. Step 2: Rewrite one article to directly answer a likely user question in the first two sentences. Step 3: Add structured data markup using Google's free Structured Data Markup Helper and retest the search to see if your content surfaces differently.