From 2.5% to 35%: One Company's Aggressive AI Search Capture, Annotated
Writesonic shifted from 2.5% of leads coming from AI search last year to 35% as of March. Founder and CEO Samanyou Garg revealed the system behind this increase. The company ran AI agents across every search platform to achieve these results.
This demonstrates that AI search optimization is now a measurable, systematized channel rather than theoretical future-state speculation. The technique here is comprehensive platform coverage through automated agents rather than manual, platform-specific tweaking. Your thinking must shift from 'should we care about AI search?' to 'what is our systematic coverage strategy?'
Samanyou Garg, Founder and CEO of Writesonic, disclosed these figures and methods. Writesonic is an AI writing platform that applied its own technology to its marketing funnel.
Step 1: Identify which AI search platforms currently refer traffic to you by checking your analytics referral sources for Perplexity, ChatGPT, Claude, and similar. Expected outcome: a baseline percentage or zero. Step 2: Search your own brand name and two key product terms on Perplexity.ai and ChatGPT, screenshot what each says about you. Expected outcome: visibility into how AI systems currently represent your presence. Step 3: Draft one concise, factual paragraph about your core offering and publish it on your About page with clear attribution, as AI systems heavily weight explicit, well-sourced statements. Expected outcome: improved raw material for AI systems to cite.